2026 Run for Childhood Cancer Now Open for Registration

Supporting Children & Families Battling Childhood Cancer

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Register to run

This is Believe in the Gold’s 13th Annual Run!

Peace Park in Calgary.

It starts in the morning with breakfast or snacks, a run (10km & 5km) or a family fun walk (1km), and then lots of family-friendly entertainment, including bouncy castles, face painting, crafts, magicians, and artists dressed up as favourite childhood characters.

It is a celebration of life and an opportunity for the community to come together and support one another!

September 12, 2026

ABOUT BELIEVE

Believe in the Gold is a charitable foundation dedicated to children. We are committed to raising awareness about Childhood Cancer, supporting families with medical expenses not covered by Provincial Health Care or extended benefit plans, and funding Childhood Cancer research.

Childhood Cancer does not discriminate; it can happen to anyone. It is the number one disease killer of children in the world. It claims the lives of more children annually than asthma, muscular dystrophy, multiple sclerosis & AIDS combined.

Believe in the Gold aims to change these statistics and reduce the number of children affected by Childhood Cancer. We are working towards this goal by increasing awareness and raising funds for groundbreaking pediatric cancer research and treatments.

Believe in the Gold is the legacy of Jacey Uphill, who passed away from Ewing Sarcoma in October 2012. While isolated in a hospital room, Jacey claimed the word “BELIEVE” as her personal mantra.

Throughout her battle with this unrelenting disease, she remained positive and was determined to make a difference. She wanted there to be increased awareness around childhood cancer. She felt that the gold ribbon needed to be more recognizable as the symbol of childhood cancer. Despite the harsh realities she endured each day during her treatment, she remained active in the community, raising awareness about childhood cancer and how it affects children and their families. From this, Jacey’s mother, Shonalie, founded Believe in the Gold to carry on Jacey’s dream.