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Believe in the Gold provides essential financial support to families facing the unimaginable, and funds vital research that brings hope for better treatments and brighter futures. But we can’t do it without you.

Monthly donations, even $10 or $20 a month, create steady, reliable support that allows us to:
💛 Help more families with medical and travel expenses
💛 Provide emergency assistance when it’s needed most
💛 Fund meaningful research that drives real change
💛 Plan confidently for 2026 and beyond

Your ongoing generosity truly keeps our mission strong.

Every dollar makes a difference. Every month changes lives.

If you’re able, please join us today by giving what you can — and, if possible, becoming part of our Monthly Gold Circle of supporters.

Thank you for standing with our warriors and shining GOLD with us this Giving Tuesday.

GIVING TUESDAY

ONLINE AUCTION

Thank You for Making Our Ollive’s Auction a Huge Success!

We want to extend a heartfelt thank you to everyone who participated in the Believe in the Gold Online Auction hosted and sponsored by Ollive’s Auctions.

Whether you placed a bid, donated an item, or helped spread the word, you played an essential part in making this auction an incredible success.

Because of your generosity, we can continue providing essential support to families battling childhood cancer and contributing to vital research that brings hope for better outcomes.

Your kindness truly makes a difference.

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Thank you for standing with our warriors and helping us shine GOLD.

MAKING A DIFFERENCE

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ABOUT BELIEVE

Believe in the Gold is a charitable foundation dedicated to children. We are committed to raising awareness about Childhood Cancer, supporting families with medical expenses not covered by Provincial Health Care or extended benefit plans, and funding Childhood Cancer research.

Childhood Cancer does not discriminate; it can happen to anyone. It is the number one disease killer of children in the world. It claims the lives of more children annually than asthma, muscular dystrophy, multiple sclerosis & AIDS combined.

Believe in the Gold aims to change these statistics and reduce the number of children affected by Childhood Cancer. We are working towards this goal by increasing awareness and raising funds for groundbreaking pediatric cancer research and treatments.

Believe in the Gold is the legacy of Jacey Uphill, who passed away from Ewing Sarcoma in October 2012. While isolated in a hospital room, Jacey claimed the word “BELIEVE” as her personal mantra.

Throughout her battle with this unrelenting disease, she remained positive and was determined to make a difference. She wanted there to be increased awareness around childhood cancer. She felt that the gold ribbon needed to be more recognizable as the symbol of childhood cancer. Despite the harsh realities she endured each day during her treatment, she remained active in the community, raising awareness about childhood cancer and how it affects children and their families. From this, Jacey’s mother, Shonalie, founded Believe in the Gold to carry on Jacey’s dream.